
Green Stance Starts To Receive Acclaim
Mitsubishi Electric Living Environmental Systems proactive stance on reducing carbon emissions has received the acclaim of the industry with the company being short-listed for Environmental Pioneer of the year category of the prestigious RAC Cooling Indus
The company announced a comprehensive 10-point plan that all of us can contribute to under its Green Gateway Initiative which it launched in Westminster in June.
The initiative points the way to savings of over three millions tonnes of CO2 per year, by 2016, through the adoption of technological developments and new thinking combined with simple behavioural changes such as better maintenance regimes or not using the thermostat as an on/off button.
“We are looking to use our strong market position to try and influence the way we as a nation heat and cool our buildings,” explained Sharon Oliver, Marketing Communications Manager, “recognition such as this is therefore great news as we can use it to reach even more people with this important energy saving message.”
Mitsubishi Electric has also been short-listed for the ‘Environment Marketing Campaign’ category following a series of adverts, mailshots and seminars on Renewable Energy Targets that the company used to target the specifiers of building services.
For further information please go to: http://www.coolingindustryawards.com/home.asp
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