LIVING ENVIRONMENTAL SYSTEMS

14, August 2008

Green stance starts to receive acclaim

Mitsubishi Electric Living Environmental Systems’ proactive stance on reducing carbon emissions has received the acclaim of the industry with the company being short-listed for Environmental Pioneer of the Year category of the prestigious RAC Cooling Indu

The company announced a comprehensive 10-point plan that all of us can contribute to under its Green Gateway Initiative™ which it launched in Westminster in June.

The initiative points the way to savings of over three million tonnes of CO2 per year by 2016, through the adoption of technological developments and new thinking combined with simple behavioural changes such as better maintenance regimes or not using the thermostat as an on/off button.

“We are looking to use our strong market position to try and influence the way we as a nation heat and cool our buildings,” explained Sharon Oliver, Marketing Communications Manager. “Recognition such as this is, therefore, great news as we can use it to reach even more people with this important energy saving message.”

Mitsubishi Electric has also been short-listed for the ‘Environment Marketing Campaign’ category following a series of adverts, mailshots and seminars on Renewable Energy Targets that the company used to target the specifiers of building services.

Further information on the Green Gateway Initiative and the 10-point action plan can be found by visiting either www.greengatewayinitiative.co.uk or www.mitsubishielectric.co.uk/aircon.
 

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